We Help Build What It Needs to Move
Strategy & Brand Development
Business strategy, brand positioning, messaging, launch planning, speaker positioning, and strategic creative direction.
Website development, landing pages, funnels, CRM systems, GoHighLevel implementation, lead pipelines, and automation.
Copywriting, content development, book editing, manuscript support, structural editing, ghostwriting, and book-launch support.
PR strategy, podcast outreach, media pitching, press releases, podcast tours, TV and radio opportunities, and media preparation.
Graphic design, creative direction, social media management, social content, marketing assets, campaigns, and creative production.
Keynote development, signature talk development, speaker materials, one-sheets, stage strategy, executive support, event support, and launch coordination.
You have the vision. We help you build the brand, systems, content, and infrastructure that allow it to grow.
From manuscript development and editing to launch strategy, media, websites, and promotion, we help take your ideas beyond the page.
Develop the message, build the platform, strengthen your positioning, and create the assets you need to reach more stages.
Extend your influence beyond your title through strategic positioning, thought leadership, content, media, and executive support.
When you know where you want to go but need the right people to help build the path, we step in alongside you.
Your Work Is Personal. The Team Behind It Should Understand That.
The People Behind Your Vision

Founder & CEO, Esther4 Project™
Kerri Heddell is the Founder and CEO of Esther4 Project™, an experienced business strategist, executive leader, author, and keynote speaker with a comprehensive track record of scaling organizations, refining brand messaging, and managing complex operational lifecycles.
She holds a Bachelor’s degree in Criminal Justice, providing her with an analytical foundation that complements her multidisciplinary career—spanning high-compliance environments, such as launching airline infrastructure under strict FAA standards, to drafting floor speeches and legislative communications within the United States Senate.
As an executive consultant and former Chief Operating Officer, Kerri brings a dual focus of high-level strategy and creative execution to every initiative. Beyond architecting robust business systems, digital workflows, and operational infrastructure, she is a skilled copywriter and professional book editor who helps leaders translate complex ideas into clear, compelling narratives. Known for bringing structure, clarity, and authority to multifaceted challenges, Kerri equips businesses, executives, and organizations with the foundational systems, strategic positioning, and operational momentum required for sustainable, high-impact growth.

Operations Manager & Creative Director
Eunice Baldecañas Sacorum is a powerhouse of dedication, creativity, and steadfast integrity. Based in the Philippines, she balances her roles as a devoted mother and wife while honoring God above everything else in both her personal and professional life.
Though a Licensed Professional Teacher by trade, Eunice has dedicated her career to providing exceptional, high-touch services to global clients through virtual assistance and digital design.
As a vital leader at the Esther4 Project™, she serves as Operations Manager, Creative Director, and Lead Graphic Designer, bringing a sharp eye for clean aesthetics, seamless technical execution, and brand alignment.
Known for her genuine authenticity and relentless work ethic, Eunice approaches every project with a servant’s heart and an uncompromising commitment to excellence. Whether she is orchestrating complex agency operations or designing striking visual brand assets, she consistently delivers top-tier results with grace, precision, and unwavering reliability.

Technical Systems &
GHL Automation Specialist
If there is anyone who can turn complex backend tech into a work of art while making you feel entirely supported every step of the way, it’s Myca. Serving as our Technical Systems and GHL Automation Specialist, Myca combines master-level GoHighLevel expertise with a brilliant operational mind, effortlessly building the seamless digital infrastructures and automated workflows that keep everything running smoothly behind the scenes.
Yet what truly sets Myca apart is the heart and spirit she pours into her work. Blessed with a contagious smile and a warm, magnetic personality, she has an innate gift for drawing people in and making everyone around her feel valued and at ease. Her approach is rooted in a deeply authentic, service-oriented mindset—she is simply always ready to help, lifting up both clients and teammates with genuine care.
In a fast-moving digital world, Myca is that rare, indispensable anchor: exceptionally talented, endlessly kind, and quite simply the teammate you always want in your back pocket.

Social Media Team Lead
Mickaela is from the Philippines, bringing an extraordinary gift for storytelling and a profound, authentic heart to serve others to her vital role as Social Media Team Lead at the Esther4 Project™.
For Mickaela, service is not merely a task—it is a true calling. Her deep-seated desire to uplift and champion those around her shines through in every single word she writes and every campaign she touches. That extraordinary gift of service seamlessly translates into the heartbeat of the Esther4 Project™, where she pours her passion into helping our clients claim, shape, and boldly amplify their unique voices to the world.
At the Esther4 Project™, we truly believe that God brought Mickaela to us at precisely the right time. Her unwavering dedication, creative brilliance, and radiant spirit have been an absolute breath of fresh air to our entire team, inspiring us all to reach higher and serve deeper.

I had the privilege of connecting with Kerri after previously working with her father in the Federal Inspector General community, and I am grateful for the collaboration that has followed. Kerri has been editing my upcoming book on interviewing and is now applying her expertise to improve the readability and content of my website.

Kerri has incredible eye and creative ability to showcase quotes into social media posts that "pop"! She gets to know you (the customer) and then translates that understanding into graphics and designs that align with your brand. I highly recommend Kerri to develop resources that will grow your brand!

Kerri was a breath of fresh air for my business in 2021. She took a lot off my plate so I could focus on sales. She knows the social media world and did an amazing job with mine, including LinkedIn where I focus most of my efforts. I had the best year ever as a direct result of Kerri's help. I recommend you give her a call- you can thank me later!

One of the biggest challenges faced by entrepreneurs is to identify destiny helpers. I pray for destiny helpers all the time. God sent Kerri Heddell as one who sincerely wants to help me grow my business.
I recommend Kerri Heddell for any leader looking for credible administrative, content creation/marketing, CRM management, and business activities that support and allow your organization excel.

Kerri is a truly outstanding colleague. It is with great enthusiasm that I endorse her for her exceptional networking abilities and her expertise in social media marketing, website design, campaign graphics, book cover design, and media relations, respectively.
She is not only a talented professional but also a pleasure to work with.

Kerri is as good as it gets, She's helped me on several occasions for my business as my go to virtual assistant when things get crazy around my office.
I would highly recommend her to anyone needing a virtual assistant and an in person personal assistant services for temporary and permanent consultations.
one mission. different ways to carry it forward.
Our agency helps leaders build the strategy, creative assets, systems, and support behind their ideas.
Our founder, Kerri Heddell, carries that conviction to the stage through speaking and advocacy, bringing difficult but necessary conversations into the open.
Our long-term vision reaches further through Project 414, a future nonprofit initiative envisioned to support restoration, resources, and hope for survivors of domestic violence and human trafficking.

Breaking The Silence. Reclaiming Your Voice.
Building the strategy, creative, systems, and support behind meaningful voices and visions
Strategy
Websites & Systems
Content & Publishing
PR & Media
Creative & Social
Speaker Support
Custom Applications
Meet Kerri
Speaking Topics
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